David DeVore has turned 'David After Dentist,' the YouTube hit, into a business
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/06/AR20100406038...
A guy selling a product needs to dress the part, which is why David DeVore's uniform is a black collared shirt emblazoned with a zippy patch of his son's face and the phrase that made the younger David famous: "Is this real life?" The question is followed by a trademark symbol.
"I'm the dad who posted 'David After Dentist,' " DeVore says to an amiable trio of 20-somethings at a book party in McLean. "You know, the little loopy kid in the back seat of the car?"Fifteen months ago, before the success of "David After Dentist," DeVore's business was Orlando real estate.Now his business is his son, David. His six-figure business.On DavidAfterDentist.com, visitors can buy T-shirts ($20) and stickers ($5). They can watch the parodies, which include Darth Vader imitating David, and a Super Bowl commercial starring Beyoncé and David, promoting consumer electronics company Vizio.
All in all, with the licensing deals, the T-shirts and a YouTube ad partnership, the DeVores have amassed "in the low six figures," DeVore says. "More than $100,000." (This works out, by the way, to approximately $840 per second for the less-than-two-minute video). Around $6,000 of that has gone to the children's charity Operation Smile.
"We're all in," DeVore says cheerfully, of the business of David. "We've decided to embrace it."